Seen on Youtube channel Brilliant Ads:-
Jail Chess Cup - Russian Chess Federation Online Ad (1:16) 'The headline in Russian has a play on words: the first meaning is 'outplay your life' and at the same time it means 'change your life'.'
The description explained,
The Russian Chess Federation, with the support of Anatoly Karpov and the Federal Penitentiary Service of Ryazan have come out in support of prisoners already on the road to rehabilitation and hosted a chess tournament between several prisons. The finalists have been given a chance for early release. [more++]